Why marketing?
I’ve always been interested in storytelling and engaging customers through different mediums. I’m also just naturally curious. You have to be curious about the product you’re selling, your consumer and really be the voice of the customer within our company. That’s what I love about marketing. It allows me to be curious.
Before joining, you didn’t have any experience in aviation. What drew you to work for Vista?
Although I have no experience in aviation, I have a lot of experience in the mobility industry. In the recent past, the mobility companies I’ve worked for always worked to innovate the mobility space, just like we’re doing here at XO. We are working to transform the private aviation industry, which I found very intriguing and exciting.
What motivates you to do your job? What do you love most about what you do?
For me, the best part about my job is working and collaborating with people that are equally as passionate about this space as I am. I love waking up in the morning and looking for ways to make our product and services more efficient, accessible, and transparent.
What would you say to a woman wanting to pursue a career in aviation and/or marketing? How would you encourage her?
Because XO is both an aviation and technology brand, I’m a big proponent of women exploring careers not only in aviation, but also in tech, where women are also underrepresented. Finding a mentor is also super helpful and allows women to genuinely start to consider this path as a career.
Where do you hope to see the trajectory of XO go in the next 5 years? What are you most excited about?
On a broader scope, I’m excited to see how we can expand to more cities and reach more people. We will also grow from a sustainability perspective, which is really exciting and needed in the industry.