Undisputed leaders in business aviation

Well established track record of highly profitable, high growth backed by premium services and unparalleled vision to innovate the industry.

A proven model

Vista has aimed to revolutionize and modernize the private aviation experience with a vision to ensure seamless travel with maximum efficiency.

Over the past two decades, we have invented asset-light flying solutions by giving clients access to a global fleet while paying only for the hours they need.

Established brands

Vista’s private aviation platform comprises two established brands, VistaJet and XO, and provides a subscription model and luxury offering that leverages the benefits of the shared economy.

Our success is truly just taking off.

Growing within a growth industry

Between 2020 and 2024, the private aviation market is expected to grow at a CAGR of over 5%1, supported by new entrants as only 10% of people who can afford to fly private do so2.

Vista has significant room for growth in this vast, growing and highly fragmented market. As a leading player and the only true global alternative to jet ownership, the Group still only holds approximately 2% market share.

In addition to large projected growth from its core service proposition, Vista can leverage its unique relationship with its clients, who trust the Group with significant upfront deposits to enter the door of the luxury market — worth an estimated $1 trillion.

1 Source: WingX report as of March 2021. 2 Source: McKinsey research

From executive to millenial

Vista clients are citizens of the world, highly diversified, resilient and based across all regions. The primary client base falls into two distinct groups: large multinational corporations and UHNWIs.


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Backed by decades of business acumen in the mobility, technology and services industry, specializing in the high-net worth client segment.

  • 4,400+ aviation and technology experts
  • 60+ nationalities
  • Preferred by the largest corporations



International in every sense with an established presence in the world’s most dynamic and connected cities.

  • 187 countries flown to
  • 300+ group fleet plus 2,100+ alliance jets
  • 6 operation hubs and over 35 offices worldwide


Sustainability commitments

Vista is committed to making aviation better. This means changing the foundations of how we operate, to benefit not only our clients, but the whole global community. The industry as a whole must step up to combat climate change and its impact today — it’s the right thing to do and we all have to act now.

Thomas Flohr, Founder and Chairman