With over 10 years here at Vista, what initially got you your role?
Ten years ago, I found a marketing manager role with VistaJet on LinkedIn, but it was in London, where I had no experience. Despite reservations, I applied, thinking, “Why not?” Soon, HR proposed the same role in Hong Kong for their Asia expansion. It was my dream job in the ideal location – Hong Kong. It’s where I wanted to be at the time. Taking that chance was the best decision I’ve ever made in my career.
What was it like for you to grow a brand from its infancy in a region like the Asia?
It has been such a rewarding journey. To be here and see the brand grow makes me feel so proud. It’s a sense of achievement that money can’t buy.
Everything Marketing does is eventually aimed at generating sales. Before a campaign takes shape, the first person I talk to is not my boss, but always the sales team to ensure my work can help them sell before I go ahead. This relationship was vital for our growth in Asia and still is in every region we operate.
You have been growing the VistaJet brand greatly in Asia. Now, your role is expanding to do the same in the Middle East, Africa, and India – all emerging markets. What are your hopes for these regions in the next 5 years?
Emerging markets are so exciting! In the next 5 years, I hope to see Vista always be the No.1 brand that every client in private aviation thinks of and talks about. I want Vista to always be the first operator brokers go to and the voice of authority for the industry in the media. Lastly, I want to see all my regions top the sales dashboard every month!
What interests you the most about private aviation?
Every day I learn something new. In the past 10 years at Vista, I have not done the same thing twice. The market changes, competition catches up, the only way forward is to innovate and look ahead, so we can better ourselves every day to stay ahead of the game. I love that challenge.
Do you have any advice for your colleagues?
Ask yourself this question: am I doing a job or am I building a career? When you take on a role, do not let the job description limit what you can do for the company. Run your projects like you are running your own company, and never be afraid to aim higher, as you never know your limit until you test it – you might be surprised where it takes you.