Vista, the world’s leading private aviation group, announced its 2026 commitment and expansion plans for Asia during today’s press conference at Haneda Airport with the iconic Global 7500 on display.
Building excellence in Japan’s evolving aviation landscape
According to independent market intelligence company WingX, Vista holds a 52% share of Japan’s international business aviation flights. Tokyo remains the main international gateway to Japan with the highest flight traffic, followed by Osaka and Hokkaido. A significant growth trend has emerged in Naha and Osaka, as Vista experienced 55% and 45% growth year-on-year respectively in flight traffic during the first half of 2025.
Ian Moore, Chief Commercial Officer at Vista says “One of the key drivers of strong demand is that these cities serve both business and leisure traffic. Osaka is a major commercial hub, while also providing convenient access to Kyoto. Naha is Okinawa’s business capital, and the island itself remains a highly popular tourist destination, We are also seeing a clear trend among entrepreneurs and senior executives toward ‘bleisure travel’, combining work commitments with vacation time. Particularly with high net-worth individuals, the line between business and private time is increasingly blurred, as they often travel with family members.”
XO, Vista’s digital marketplace offers flexible, on demand jet access
XO, part of Vista, is a global private aviation network, providing flexible, efficient and immediate access to more than 2,000 aircraft around the world. It secures the right aircraft for every private flight across all cabin classes — from short domestic hops to international, multi-leg itineraries.
While North America remains the leading market for the brand, international flights booked with XO surged nearly 40% in 2024. This remarkable growth highlights the increasing demand for transparent, flexible private aviation solutions in both emerging and established markets.
Crystal Wong, President — Asia Pacific at Vista says “We are seeing increasing demand from clients in Asia who are looking for flexible and instant booking flight solutions. Through the XO app, Japanese clients may book and confirm their flights with real-time pricing, It is the simplest and most flexible way to begin flying privately.”
VistaJet’s continued growth in Japan
VistaJet has been a leader in Asia Pacific’s international private aviation market for 15 years. As Vista’s premium subscription-based offering, VistaJet replicates the experience of aircraft ownership without the complexities or associated costs, by providing Members access to its iconic fleet of silver and red aircraft, ensuring the highest standard of service for seamless global travel, for guaranteed travel 365 days a year.
In the first half of 2025, VistaJet saw a 22% year-on-year growth in its Program membership, and Japan set a record as the fastest growing region by achieving a 50% increase — indicative of how the country is a key market as Vista steps into its third decade of service around the globe.
This exceptional performance is underpinned by Japan’s strong economic momentum. Amid shifting geopolitical landscape, Vista recognizes the importance of forging long-lasting relationships both regionally and globally. Japan, as an outward-looking nation and a regional superpower, presents a compelling proposition for international collaboration.
Corporations increasingly turn to business jets to maximize time savings and enable executives to work efficiently and in privacy while in the air. This is made possible by the ample space and amenities exclusive to business jets, such as VistaJet’s flagship Global 7500 aircraft.
The largest and longest-range business jet, the Global 7500 offers unbeatable connectivity flying up to 17 hours non-stop. Precision-engineered wings provide an exceptionally smooth ride in the large cabin, with four separate living spaces, including a permanent bedroom, perfectly suited for a business or family dynamic.
Ian Moore, Chief Commercial Officer of Vista concludes “With XO now in Asia, our clients enjoy the best of both worlds through Vista’s global infrastructure, from on demand flights with instant booking through the XO marketplace to a guaranteed flight solution that replicates an aircraft ownership experience with VistaJet. We deliver seamless travel that combines international reach, domestic flexibility and bespoke lifestyle experiences.”